COLLIN STREET BAKERY

CSB is a global, mail order scratch bakery that ships baked goods straight to your door. They also have 4 retail locations in the state of Texas.

SERVICES PROVIDED

Local geo‑targeted ads, on‑location video production, multi‑channel distribution

THE CHALLENGE

Overcome fruitcake stereotypes and build social proof for flagship products by showing the product being enjoyed by real people.

THE STRATEGY

Invited real people to taste fruitcake; captured authentic reactions; embedded the video on the homepage and product pages of the website. With over 39k organic views, this video became a long‑term social‑proof asset; widely reused in trade shows, blogs, emails and sales channels.