MISFIT MEDIA CASE STUDIES

Black and white photo of an Col Sanders with glasses, sitting on a chair, holding a cane, dressed in a white suit. There is a KFC logo and the text "KFC Global 2016" and "Original Culture" on the image.

KFC / YUM BRANDS

Yum! Brands is a multinational quick-service restaurant company that develops, operates, and franchises restaurants worldwide. KFC is its largest brand, specializing in fried and non-fried chicken products, and is one of four flagship brands

SERVICES PROVIDED:

art direction, graphic design, photo curation, print layout, book design

THE CHALLENGE

KFC wanted to showcase its company's culture through employee photos from across the globe.

THE STRATEGY

Create a 60-page look book uniting the employees through photos grouped by Yum Brands principles and philosophies.

RESULTS:

By designing a cohesive multi‑page booklet and repurposing it into numerous formats, we created assets the company can reuse for years.

Black and white photograph of Colonel Harland Sanders, the founder of KFC, sitting on a chair, holding a cane, and smiling. The top right corner reads "KFC GLOBAL 2016" and the bottom left has the KFC logo along with the words "Original Culture."
A man is holding a large image of a KFC chicken sandwich with lettuce, tomato, and fried chicken, with a red semi-transparent overlay displaying the text: "We have a passion for food and love the taste of KFC."
Group of six people dressed as elderly fast food workers with white beards and glasses, taking a selfie outdoors on a sunny day, with a red KFC apron and the word 'happyfun' on a red banner on the right side.
Black and white advertisement with large text 'Always Original' and smaller text encouraging authenticity, with an image of a man in a white suit and glasses walking in a field.
A man with gray hair in a red KFC polo shirt holding a young boy in an orange hoodie, outdoors in a park or playground area with blurred background and other children in the background. The text reads 'make a difference' on a green background.
Colonel Sanders, the founder of KFC, standing in front of a backdrop of KFC buckets, holding a box of fried chicken, with a red textured background and text outlining the company's values and commitments.
A group of smiling restaurant employees wearing blue uniforms and headsets, standing together at the entrance of a restaurant.
Group of women posing together, smiling, and making peace signs in front of a brick wall with a sign that reads 'we are friendly' in red hexagons.
Three people dressed as KFC employees cheering with their arms raised inside a KFC restaurant.
A man is pretending to bite into a large KFC chicken sandwich, with a background of a KFC advertisement. Overlaid text reads, 'We have a passion for food and love the taste of KFC.'
Three women are sitting on a rooftop, smiling and laughing, with a city skyline and a television showing a soccer game in the background. Overlay text says 'we are the true you'.

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