MISFIT MEDIA CASE STUDIES
COLLIN STREET BAKERY
CSB is a global, mail order scratch bakery that ships baked goods straight to your door. They also have 4 retail locations in the state of Texas.
SERVICES PROVIDED:
Full service video production, video marketing, script writing, email marketing
THE CHALLENGE:
The brand wanted fun content about their famous fruitcake to attract both repeat visitors and new, younger viewers. They needed branded videos to entertain website visitors and show off their signature cake to new audiences. The company looked for a way to tell a holiday-themed story that appealed to long‑time fans while drawing in a younger crowd.
THE STRATEGY:
Dream up and shoot a series of short videos where Santa and CSB office workers appeared together. We ran the commercials on social media and YouTube to reach audiences that like the beloved TV show.
RESULTS:
425,000+ Total Views Cross-Platform (YouTube + Meta)
The campaign helped the brand connect with younger viewers who appreciated the humor and shared the videos with friends. People said it made them curious to try the cake.
Santa Works at The Office
The work lives of these office employees will never be the same once Santa Claus comes to town as an intern. Our team mixed two pop‑culture ideas—Santa Claus and a popular TV sitcom—into a parody commercial.
Santa Returns to The Office
Santa Claus came intern at his favorite place in the world, Collin Street Bakery. This year, he’s back & his holly jolly personality is bigger than ever.
It was such a pleasure to create this two‑part comedy video series featuring Santa as an office intern. We partnered with Collin Street Bakery’s marketing team to revitalize the bakery’s digital presence and attract younger customers without alienating loyal fans. Our solution was to produce a humorous two‑part video series that cast Santa as an intern in a parody of “The Office”, highlighting the bakery’s heritage and their products while filming real employees—many of whom had never been filmed—to ensure authenticity. It was so fun to brainstorm ideas. That energy was present as we scripted jokes that blended tradition and pop culture, improvised whole scenes, and worked with the cast and crew during the shoots.
To maximize reach, we applied a multi-channel strategy, creating a long‑form master video and repurposing it into press releases, email campaigns, social media posts, and blog content, then promoted it across Facebook, Instagram, YouTube, and email lists. The campaign shifted public perception of fruitcake, engaged a 35‑55 demographic, boosted employee morale, and provided revenue generating content assets for several years.
